Owen comments on the "SEO Guru Provost Nails It" post: ""Zillow- nope that's not it .. It's that they do not use "house values" as keyword copy.. That they don't match the other words ..That they use cutesy invented words like zestimate rather then plain english that explains what they do. I could fix this in a NY Minute- do it every day- took a long time to learn. That said, having a press release about knowing the value of your home and staying informed which is not branded zillow but goes to a generic url can get to the...

Read the complete post at http://frankschilling.typepad.com/my_weblog/2007/09/domain-names-an.html